My story
This work is personal
Madeline Rose Lee, founder of SUPERFREE
01
Eighteen, and everything changed
This Superfree offering is deeply personal. The summer between high school and college, right after my 18th birthday, I became terribly ill. The gut pain was so excruciating I couldn't eat. We finally discovered it was Crohn's disease, just in time to get enough treatment to get me out of that intense flare and make it to school in Virginia that fall.
Understandably, this changed the course of my life. I was a highly competitive soccer player who had spent every season, and nearly every waking moment, training. Part of me was ready for something new, but getting that sick made it real. At 19, I had non-elective surgery to remove the portion of my small intestine that was too inflamed to ever recover on its own. I transferred over the winter so I could have it close to home at Duke and stay in school. I had the surgery over my first spring break at NC State and somehow still made the dean's list with a 4.0 that semester (recovering perfectionist, anyone?).
02
Raised on health, trained in nutrition
With a doctor dad (I was basically raised at Duke, the reason my family is even in NC) and a mom who's an incredible gardener, cook, and yoga teacher, and as an athlete myself, I was already into health in a big way. I grew up on land on the edge of Durham and Hillsborough, North Carolina, in the house nearly all five of us kids were born in, with fresh food from the garden and eggs from our own chickens.
But it was my chronic disease experience that led me to my degree in Nutrition Science. Despite being treated in some of the best medical systems in the world, I was given such little nutritional guidance for what is literally a gut disease. That was wild to me. At that time, the majority of people who had my surgery would need it again within eight years. Not me. I was determined to be an exception.
03
Born out of a search
Through my studies and long after, I dove deep into the anti-inflammatory perspective, and that's where I found true healing. After finishing school abroad in Denmark, I was living in New York City, juggling modeling, styling, and serving jobs, ranging from one of the original macrobiotic restaurants in SoHo, to a legendary lower east side music venue, to cocktailing summer weekends in Montauk. I was always on the go and riding my bike everywhere, and I needed easy, deeply nourishing food on hand. Even in New York, where you can find any food you could dream of at the snap of your fingers, I struggled to find options that not only didn't make me sick, but that contributed to my healing: foods that were convenient, nutritionally potent, and delicious (just as important! How do we expect something to last that isn't enjoyable?).
So I formulated my own. The very first Maca Butter was organic unroasted macadamias, cashews, maca root (balancing benefits which I became obsessed with, before it became popular), and ginger, packed into empty paint tubes so I could always have it with me on my bike. SUPERFREE was born out of that search, and that determination: not only to never need surgery again and to not live in and out of flare-ups, but to get off all medication entirely.
Healing fats and key anti-inflammatory foods were a big part of it, along with warm cooked meals, fermented foods, soaked grains and legumes, real food adaptogens, and antioxidant-rich produce. Cutting out the big offenders, making a few key swaps, and adding in the right foods, along with repairing my nervous system on a cellular and energetic level, is what made the difference.
Freedom begins when we decide we are free, not when life becomes fair.Madeline Rose Lee
04
Softening
Though I still deeply identify as an athlete, yoga and pranayama (what "breathwork" came out of) helped ease my type-A, power-through-it kind of resilience, which sometimes isn't actual resilience at all. Middle child of five, overachiever, caretaker, captain of every team: I didn't often let myself not be okay. Allowing myself that space has been a big part of my healing.
For a long time, I was angry at my body. I resented it and felt frustrated with it, like it had turned on me even though I had always done everything "right". Two things changed everything, and they worked together: nourishing foods that truly supported my gut, and tuning in to my pain body (our greatest teacher, imo). The consistent practice of yoga and the support of my dear teachers (thank you Ashtanga for bridging the competitive-athlete-to-yoga gap and Eddie Stern for evolving out of that rigidity with me) helped me let go of the anger and resentment and allowed me to start listening instead. Once I stopped treating my body and food like the enemy, or like something to fix, true healing opened up for me. I allowed the Earth (specifically the white and blue studio floor tiles, iykyk) to support me and surrendered to deep trust.
Take it from me: Your body is not against you. It's on your side. You are truly self healing, when you understand you are supported. It's simply a decision.
05
Ten years on
Today I've been medication-free and flare-up-free for nearly ten years, and Crohn's and autoimmune are labels I've removed from my identity.
Western medicine absolutely has its place. It offers necessary, amazing tools that may well be part of your path. But we often don't need to depend on treatments we are given for life, even when the system is designed around that sense of inevitability.
I share all of this as my own experience, not as a cure claim for anyone else.
Here's what I know: a diagnosis does not have to mean doom, or forever. I've lived a full, vibrant life since, including a modeling career that keeps things interesting, but I always knew I had something deeper to offer.
06
Why SUPERFREE exists
You are the master of your own design. We don't choose our genetics or our upbringing, but what we put in our bodies, how we treat them and the energy we choose to cultivate is where we hold our greatest power and practice our true autonomy. You ultimately decide. The gut is our greatest manifestation portal.
SUPERFREE is about sharing that freedom. Permission to be free in your body. Your ceremonial grade body.
In the early days and throughout building this brand, I have worked with people one-on-one as a holistic nutritional counselor and occasionally an anti-inflammatory chef, and the key products that shone through are the literal vehicles for the message today. As SUPERFREE has grown, totally organically, from those first paint tubes to subscribers' doorsteps and more than 40 shops and cafés around the country, I have less time for those sessions. The Gut Reset guide is my way of reaching more of you, a taste of the full book that's coming. Check it out along with the gut health starter pack to really set the tone for present and future you, and thank me later. :)
Curious what else I love and recommend? See my favorites.
Thank you for tending to you.
The five truths
- 01You are ceremonial grade
- 02You are the energy you allow in
- 03Your body is self healing (when it is supported)
- 04You are what you repeat
- 05You are entirely up to you
Keep going
Start where I started
Everything I've learned about calming inflammation, from the gut out, in one gentle, practical guide.
Cover photo byGunner Hughes